preacher should compare and contrast the Scripture’s message with the foundational beliefs of the culture, which are usually invisible to people inside it, in order to help people understand themselves more fully. If done rightly it can lead people to say to themselves, Oh, so that’s why I tend to think and feel that way. This can be one of the most liberating and catalytic steps in a person’s journey to faith in Christ. To reach people gospel preachers must challenge the culture’s story at points